Content Creation

With less than five seconds to appeal to your target audience on social media, what would you say to make them stay?

Social media plays a critical role in business success due to its ability to reach new audiences, establish trust and authority, and demonstrate a solid brand persona. An indispensable platform for displaying your brand’s best when it comes to thought leadership, utilising social media strategically can solidify your business as the principal voice among those in your industry, whether you want to inspire, educate or entertain.

Our skilled team of social media masters have over 15 years’ experience in the evolving social media landscape. From crafting strategic direction to curating engaging content that evokes action, we specialise in broadcasting your businesses best selling points while unveiling a visual aesthetic your customers will struggle to scroll by.

From Facebook to Instagram, LinkedIn and more, if your brand needs a beautiful feed with engaging copy and content and strong call-to-actions, you’ve come to the right place.

  • Pricing starts from $380 for 5 weekly posts (including stories) published across 2 platforms
  • Curation of all copy and imagery
  • Comprehensive report upon campaign completion
  • Two rounds of revisions prior to publishing
  • Complimentary discovery call
  • Customised packages available

Get in touch to learn more or schedule a chat to go over your requirements in detail.

Content Plan

Did you know that more than half of the world’s population uses social media? That’s almost 4 billion people.

With more of society digitally connected than ever before, it’s critical to deliver compelling content to stand out above the rest, engage customers, gain valuable insights and grow your brand.

The first step toward successful social media activations is to set goals. Do you want to achieve optimal market positioning, gain brand recognition, encourage interactions, garner leads, or communicate thought leadership – or all of the above?

Whatever your tactic, there’s certainly a lot to consider.

Backed by almost two decades of social media experience, our talented content team leverages all of this and more, curating comprehensive content plans which boast the perfect balance of business and pleasure.

Carefully crafted to your audience’s preferences, we have a deep understanding of what it takes to entertain, educate and inspire spectators across a wide scope of industries at various stages in their life cycle.

Meaningful content matters, make the most of your messaging with leaders in commercial creative.

  • Pricing starts from $180 for a one-month customised content plan
  • Comprehensive calendar includes post descriptions, hashtags and geotags, social streams and publishing dates and times
  • Complimentary discovery call
  • 25% off future social media services*

And if you’re new to the world of socials or aren’t sure where to start, we’ve got you. Check out our content plan guide to get you on your way to social media success.

Get in touch to learn more or schedule a chat to go over your requirements in detail.

Content Plan Guide

Diving into the world of social media and unsure where to start when it comes to content?

You’ve come to the right place.

With more of humanity in one place more than ever before, it’s essential to stand out in a digital world that is bursting at the seams with commercial conversation.

An unbeatable way to leapfrog traditional forms of advertising and promotion, social media content needs to engage, inform, insight and inspire while also driving home brand messaging.

But with hundreds of social media platforms and a broad spectrum of audiences doing different things at different times, where do you begin when it comes to tactical targeting?

Backed by almost two-decades of social media experience, our talented content team leverages this and more with a comprehensive content plan guide which can set you up for social media success, ensuring you post the right content at the right time on the right platform.

Get a clear sense of direction with our content plan guide and set your brand up for social media success.

  • $75 or 3 x templates for $180
  • 1 x instantly downloadable one-month social media content plan guide for Facebook, Instagram, LinkedIn and Tik Tok
  • Includes content theme suggestions and advised publishing periods
  • Learn more about our downloadable templates here
  • Read our refund policy for return details

Get in touch to learn more or schedule a chat to go over your requirements in detail.

Community Engagement

Checking your social media accounts can be a burden, especially on a busy Friday night or lazy Sunday morning.

Luckily for you, community engagement is a job that we love!

With the evolution of instant interactions on social media, gone are the days of the one-way communication business model. After all, your followers are seeking connections via meaningful conversations which can, when used strategically, impact everything from brand awareness to customer loyalty and ultimately, revenue.

Our public relations professionals have extensive experience managing highly engaged social media communities around the clock, putting your brand’s best face forward while taking the stress off you.

Backed by an innate ability to identity issues and opportunities, establish tactical positioning and develop diplomatic dialogue, from customer services enquiries to reviews and complaints, we’ll handle it.

  • Pricing starts from $180 for 1 week of engagement moderation across 2 platforms, or 50% off with a content creation package*
  • Full-time community engagement monitoring and moderation including after-hours*
  • Response library development
  • Complimentary discovery call
  • Customised packages available

Get in touch to learn more or schedule a chat to go over your requirements in detail.

Content Audit

Are you stuck trying to decipher why your brand’s social media is stagnant?

It might be time to engage professional social media strategists for a health check of your content.

A key step in measuring the success of your activity across networks, social media audits can assist in identifying strengths and weaknesses, as well as determining an ongoing strategy to skyrocket your brand to social success.

Providing insights into audience demographics, locations and likes, engagement assets, competitor activity, campaign performance and more, our comprehensive social media audit will deliver the ingredients for an optimised strategy loaded with information to attract new customers, engage old ones and optimise conversions.

With an acute eye for detail and a dynamic outlook on marketing messaging, our team will comb through your accounts to evaluate current creative and its alignment with your business objectives, and deliver recommendations on how to leverage your social media for maximum impact.

Social media is big business – it’s time to get serious about your strategy.

  • Pricing starts from $1,250 for an introductory front-end audit of 1 social media platform with intensive audits also available
  • Comprehensive report including review and recommendations, comparison of competitors, audience profiling and more
  • Response library development
  • Complimentary discovery call
  • 25% off future social media services*
  • Customised packages available

Get in touch to learn more or schedule a chat to go over your requirements in detail.

Advertising Campaign Creation

With almost 3 billion users on Facebook alone, tapping into social media for your next advertising campaign could mean big business.

But there’s a lot more to social media advertising than simply boosting posts.

While traditional advertising mediums are one-way marketing channels, social media breaks the bounds of communication thanks to unprecedented hyper-targeting, intricate audience building and the ability to directly track returns on investments.

So, with 3 million businesses actively using Facebook advertising as a part of their marketing mix, how can you create stand-out ads which impress audiences while delivering your brand messaging with a bang?

Our digital advertising specialists and conversion copywriters are deeply invested in the constantly evolving landscape of social media advertising. We know how to identify and reach target demographics, leverage audience expansion and create compelling ad content which maximises leads.

Don’t try to tackle the overwhelming world of social media advertising alone – rely on the experts.

  • Campaign prices vary according to brief and budget and are fully customised to suit
  • Includes strategy overview, copy and creative content creation, and ongoing monitoring and optimisation
  • Two rounds of revision
  • Complimentary discovery call
  • Comprehensive post-campaign report

Get in touch to learn more or schedule a chat to go over your requirements in detail.

Issues Management

Anticipating a brand crisis in the digital age is one thing, encountering one is another.

With social media one of the most effective marketing tools in an age where instantaneous communication is rife, a poorly managed online crisis can rapidly erode consumer trust, damage reputations and most concerningly, cost your business.

Thankfully, our progressive public relations professionals are experts in solving these social media hurdles with proactive tactics for reputation recovery and engagement management.

With extensive experience formulating crisis responses in line with relevant social issues and an industry’s best practices, our diplomatic communicators handle the serious stuff to avoid your commercial reputation spiralling out of control.

Social media crisis’ can be stressful, even for the most seasoned business owners. Send your digital disputes our way for a professional approach to sustainable issues management.

  • Prices vary according to brief and are fully customised to suit
  • Service includes strategy mapping, copywriting and correspondence management

Get in touch to learn more or schedule a chat to go over your requirements in detail.

Influencer Marketing: Collaboration Pitches

Reaching out to influencers to build your business can be intimidating because they’re kind of famous – to your target audience, at least!

And there’s a good reason why…

A concept which escalated with the evolution of social media, studies show that 49 per cent of consumers rely on influencer recommendations to guide their buying behaviours.

If you’re thinking of proposing a collaboration with an influencer but don’t know where to start, rest assured, influencer marketing is our thing. In fact, we’ve executed content strategies and managed collaborations for countless influencer marketing campaigns, so we know how to communicate a pitch that boasts the perfect brand fit.

Whether you’re pitching a paid or product collab, this downloadable copy template will put your best face forward when pitching for influencer involvement with your brand.

  • $75 or 3 x templates for $180
  • 2 x instantly downloadable templated pitches for brands seeking paid or product influencer collaborations
  • Fully customisable and reusable
  • Learn more about our downloadable templates here
  • Read our refund policy for return details

Get in touch to learn more or schedule a chat to go over your requirements in detail.

Influencer Outreach

An industry worth an eye-watering $14 billion in 2020, influencer marketing continues to send shockwaves into marketing mixes far and wide.

With 40 per cent of Australians more likely to purchase from a brand backed by an influencer they value, these modern-day endorsements can be highly effective at tapping into new and engaged audiences thanks to the robust trust allegiance formed through the influencer-follower relationship.

Delivering ‘social proof’ of your brand with the distribution of each post, influencer marketing can evoke an invaluable level of audience engagement which can work wonders for business success extending far beyond social media.

With extensive experience collaborating with influencers across the world, our social media specialists can strategise the right influencers for your objectives across a wide scope of niches.

From planning to pitching and performance, we handle the lot.

  • Pricing starts from $750 for introductory outreach activations, excluding influencer fees and associated costs*
  • Includes strategy overview, influencer scouting and all ongoing correspondence
  • Complimentary discovery call
  • Customised packages available

Get in touch to learn more or schedule a chat to go over your requirements in detail.

Influencer Marketing: Agreement Breach

Yikes, this isn’t ideal.

A somewhat lawless pillar of social media marketing which is highly unregulated, influencer marketing agreements can be inadequately documented resulting in the poor alignment of influencer-business objectives.

A scenario which is often detrimental to business owners trying to make it big, untenable influencer marketing agreements can mean budget or stock waste, and that sucks.

If you’ve been on the business end of an influencer agreement gone wrong, don’t be the victim.

At Brand Beat, our skilled commercial publicists have extensive experience in issues management and can empower you to take the necessary steps to attempt to recoup your losses with a formal reminder of an influencer’s ethical obligations to your business.

Fortified with the right words to reach out to influencers with confidence, this downloadable template will give you the tools to professionally address an agreement breach and request the return of products or payment.

Be the boss you know you are and get this sorted!

  • $75 or 3 x templates for $180
  • 2 x instantly downloadable templates featuring an agreement reminder plus a formal asset return request
  • Fully customisable and reusable
  • Learn more about our downloadable templates here
  • Read our refund policy for return details

Get in touch to learn more or schedule a chat to go over your requirements in detail.

Competitions: Partnership Pitches

Working with others to leverage broader audience engagement is a clever marketing tactic, but where do you start when it comes to getting brands on board?

Sponsored social media activations or collaborative competitions offer big benefits for businesses. From building awareness to increasing subscribers and generating engagement, hosting unified promotions on your platform provides cost effectiveness, enriches networking and maximises brand messaging – sometimes on a viral scale!

Remember, first impressions count when pitching for collaboration partnerships, so it’s important to communicate with confidence. You want to boast brand fit, benefits and business acumen.

Our social media marketing experts have over 15 years’ experience spearheading promotions from large-scale initiatives hosted on major broadcasting networks to digital loop giveaways for start-ups.

By demonstrating diligence, dedication and a passion to deliver through your pitch, you can onboard brands that will bring weight to your next promotion with our downloadable copy templates.

Your engagement goals are closer than you think. It’s time to get busy!

  • $75 or 3 x templates for $180
  • 2 x instantly downloadable templated pitches for competition collaborations and sponsorship agreements
  • Fully customisable and reusable
  • Learn more about our downloadable templates here
  • Read our refund policy for return details

Get in touch to learn more or schedule a chat to go over your requirements in detail.

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